matchbox twenty "she's So Mean"

You have to check this video out. First of all, it's Matchbox twenty. Secondly, and even more interesting to me, it's an interactive video. When you play it you can pan around during the video in 360 degrees. Try it out, and then we'll discuss how it's made.

So you've probably seen a 360 degree video before. Well if you haven't it's a really cool idea. There aer some limitations with it if you are planning to use a modern camera. I saw 360 video show up a few years ago and the quality was actually pretty crappy. The reason for it is that when you do this with even an full HD camera the whole panorama is sharing all that resolution. Because of this, you wind up with a pretty low quality video once you plug it in.

So what did they do on this? First of all they used the JVC GY-HMQ10. It's a great new camera with a half inch image sensor. The most important feature on this camera in terms of 360 work, is it's ability to shoot in 4K. You probably are thinking, how does higher resolution give you a panorama?

Well it doesn't. You have to have an GoPano Plus lens attachment.

So here's what it looks like. 

It's an engenious little lens attachment that makes it possible to capture in 360 degrees. The footage has to be processed and stitched together at the sides. This camera is one of the few 4K cameras that you can get right now so it was an obvious choice for the shoot.

Here's what the set up looked like.

All in all, it's a really cool idea and a great piece of equipment.


  1. quality iz low on video still. How high does the resolution need to be?

  2. What I'm not sure of is if this is degraded for web or if it's at its native resolution. So good question, don't know the answer to.

  3. Can't wait for the new album.

  4. lucaskitch@gmail.comSeptember 30, 2012 at 10:38 AM

    Yeah I know, Rob is a hit maker.