There is magic in the telling of stories. We've all experienced it before. Sitting mesmerized in a dimly lit theater, devouring written words on page after page of a book you can't put down, Or recounting the good ole days around a camp fire with life long friends.
It is never "what happens" that motivates people to action. It is always when "what happens" becomes a story and is retold that individuals take action.
A thirsty child in India lives all her life having to carry water in a jar on her head. The circumstances don't change even though they happen everyday. But when her plight is wrapped in the magic of story individuals from around the world are touched and a well is drilled in her village.
Where commands, edicts, and laws have failed, story prevails because it touches something deep and spins the cogs of emotion.
Underprivileged children in a city near you are finding their way into crime at a massive rate. It's proven that mentoring programs can change the statistics drastically. The circumstances don't change even though they happen everyday. But when the solution is portrayed in the language of story, caring individuals are touched and hundreds volunteer to change their city's future.
Where pitches, benefits, and calls to action have fallen flat, story stands tall because it shatters the walls of indifference and reaches into the imagination drawing out a memory of when the world was a majestic and beautiful place.
114 year old printing press sits unused in a dismantled print shop and is days away from being haled off to a scrap metal yard. A Father and son rescue the press from destruction and begin running it after years of neglect. When the antique letterpress is weaved into the fabric of a story people are intrigued and begin to make requests.
Where calls, requests, and neglect did nothing, story reaches out and invigorates the intrigue for a piece of history where only indifferent modernization stood.
What is your story? Everyone has one. No one wants to hear how your brand is better and cheaper, or your nonprofit is more nonprofiting, or how your product is more quality... They want to hear your story. When you can touch people with a story they will respond.
It's the retelling of stories that creates action.
As we've attempted to identify our gifts and hone them this one idea keeps coming back. We are endlessly excited about story telling and we deeply believe that everyone has a tale worth telling. We don't care about money, we care about stories. And so should you. True value comes from the one who can see the story in all of us. Let us see the story in you.